Crypto’s PR problem: trust is building slowly with Coinbase

Crypto’s PR problem: trust is building slowly with Coinbase

The concept of trust has been integral to cryptocurrency since its inception. The same can be said of money itself. Blockchain was created as a technological solution to ensure trust on a peer-to-peer level. This desire stems from a lack of trust in third parties that act as guarantors of trust in traditional money, in other words, banks, governments and other economic institutions. Therefore, it’s interesting to note the findings of the special cryptocurrency edition of Edelman’s Trust Barometer report, which was released earlier this week. Working with a sample size of 34,000 adults (18+ years old) across 28 countries, the survey carried out by the PR company is by no means comprehensive, but still offers some intriguing insights into the public perception of cryptocurrencies.